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VAR Solution Providers
Tired of marketing that has little connection to your bottom line? You've found just the team you've been looking for.
enter:marketing provides ROI-focused marketing services to technology vendors and their solution-based resellers.
Meet the Team
Robert Friskney and Bill Ferara
Citrix Systems has made a business out of making businesses successful. From channel professionals to end-users, it all starts with education. Learning that there is a better, more secure, and faster way to deliver applications is the cornerstone of what drives the technology infrastructure that is Citrix. Though channel professionals can embrace a single component of the overall delivery line of sight, from server, desktop or application virtualization to essential traffic and data pathway management, Citrix gives every VAR a place to start to build out an entire go-to-market strategy.
The Citrix NetScaler™ product offers both managed service companies and VARs a logical starting point because all web data travels between two end-points, the server hard drive and the consumer. The infrastructure that sits between the end-points, servers, routers, switches, cables, and anti-virus software will cause the data to become mired which will negatively impact performance and the overall user experience. Citrix NetScaler is designed and constructed to serve as the guardian of the data assets that travel between these end-points with enhanced built-in intelligent technology, always learning, always balancing, and always protecting to deliver an unparalleled and secure user experience.
Citrix Systems believes in building strategic business partnerships with channel professionals and in so doing has made a commitment to design a world class partner program. The word "strategic" defines an action or a set of actions...simply creating product slicks, or a plaque to hang on the wall will do little to help grow a partner practice. And Citrix, in and of itself, is not strategic to a partner unless the program offered addresses specific needs of the partner community. Therefore, Citrix made the necessary investment allowing the delivery of educational and business development solutions, e.g. sales and marketing tools via MyCitrix and Market-n-Go, education and training via StreetSmarts and Citrix University, and incentive programs via the Citrix Solution Advisor Rewards program that exceed industry standards to enable partners to become successful.
Citrix is cognizant that the needs of the Partner are constant throughout the life of the relationship and drive the Citrix Solutions Advisor to deliver on the mutually agreed upon commitments made at the onset of the "Strategic Partnership".
As members of Channel Recruitment and Development Managers, we are called upon to ready new Citrix Solutions Advisors to meet the needs of customers with in-depth sales training and provide instruction and education on the many enablement tools provided to our privileged CSA's. We work to establish preliminary business and marketing objectives and create the blueprints from which, together, we will build a thriving business.
Click here to connect to the Citrix Partner Recruitment team to find out more about the partner possibilities, and earn a Best Buy gift card on us!
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